Marketing site for ARS Ratio, an AI consultancy. Custom design and build in four weeks - structured metadata, green Web Vitals, and zero CMS, all wired from the first commit so the site stays fast as content and sections grow.
ARS Ratio is an AI agency - they consult businesses on AI strategy, run AI education, and build custom AI solutions for their clients. They needed a marketing site that carried the same clarity they bring to their work: clean, fast, and easy to find by people and crawlers alike.
The bar was set from the start. Structured data correct from the first deploy. Every Web Vital in the green. Zero CMS debt. Built right the first time so iteration later stays additive, not corrective.
This was a request build, not an embedded engagement. ARS Ratio brought the content and the outline of what the site needed to say - who they are, what they do, how they think about AI. We owned the rest end-to-end: design, build, logic, performance, motion, everything under the hood.
The stack was picked to stay out of the way. Next.js App Router with React and TypeScript, Tailwind for styling, Turbopack for fast iteration. Schema.org JSON-LD, Open Graph, canonical URLs, sitemap, and RSS all generated at build. Framer Motion for motion, Lucide for icons, Midjourney for the custom imagery. No CMS - content lives in the repo, which means it ships with the same discipline as code.
Top-tier scores across every Lighthouse category, green across every Web Vital. Built to stay fast as the site grows - not tuned to hit one benchmark and decay.
You send us the idea. We reply with scope, timeline, and a ballpark.